Our goal was simple, hold true to the captivating UFO crash site of ‘47. We used three themes to represent each main entrance to Roswell: cows being sucked up, our suspended sign, and of course the famous crash site into the sign itself. These signs have been an intricate part of branding the City of Roswell, through tourism and has recently been featured in NY Times magazine.
Location: Roswell, NM
Description: 5 Gateway welcome signs around the City of Roswell.