Branching Out: The VLL Cottonwood Gateway

By Posted in - Community Branding & General News & Scenic Byway & Signage & Wayfinding on January 13th, 2015 0 Comments

With a growing clientele across the state and country, EFG Creative is branching out, starting with their 22 ft. steel cottonwood tree that will be welcoming visitors to the Village of Los Lunas by this summer.

For owner Eric Garcia, this project is close to home, and the heart. An artist from a tender age, Garcia cut his teeth along the banks of the Central Rio Grande Valley.

“I became an artist in Los Lunas,” he says. “My first drawing was of the Los Lunas hill. Our house faced it, and I remember sitting on the patio with my mother, Josephine, drawing with her.”

He reflects on his parents and how at a young age they nurtured the talents that would eventually give way to a life-long career for Garcia. When in 2014 an opportunity came about with Los Lunas to create an interstate gateway monument for the village, Garcia jumped at the chance to work with his hometown, community development director Christina Ainsworth and economic development director Ralph Mimms, and delve deeper into structural art.

The monument itself is a design, says Garcia, inspired by those early drawing with his mother of his bosque surroundings. Along with the monument, EFG has also rebranded the village, creating a fresh image for the growing community that at once preserves its history and culture while also supporting the motto, “Small community, big possibilities.”

Read more about this and other EFG Creative projects in the January 12 issue of Albuquerque Business First.

For updates on this and all EFG projects, follow us on Facebook, Instagram, and Twitter. #efgcreative

Comments are closed.

newspaper templates - theme rewards