Rio Grande Credit Union is located in Albuquerque and was in the process of adding more locations throughout the city. They needed to establish a memorable brand that spoke to their current customers and would allure new customers.
EFG Creative completely rebranded Rio Grande Credit Union. We wanted to create a logo that defined Rio Grande Credit Union’s main clientele: families. The tree logo represents stability, foundation and growth. We set the design tone for the interior of the physical locations as well with a softer color scheme, producing an organic and non-corporate atmosphere. In 2010, Rio Grande Credit Union received the Credit Union National Association (CUNA) Diamond Award for the branding design. In 2016, EFG received another Diamond Award for their design of Rio Grande Credit Union’s credit card.